Friday, June 22, 2012

Being intelligent in purchase choices

Daniel Goleman's latest book is Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. The book argues that new information technologies will create radical transparency, allowing us to know the environmental, health, and social consequences of what we buy.

Worth the hour to listen.

I love the idea that we can start to balance up the asymmetry of knowledge about the products and their production process that exists between us the consumer (with the buying power) and the producers and suppliers.

Not all choices are equal check out Good Guide - Green, Healthy, & Safe Product Ratings & Reviews | GoodGuide.  And ask what suppliers, producers are also doing to pick good purchasing choices - do they use Earthster to help them.

Wednesday, June 20, 2012