Monday, September 26, 2011

The difference between outcomes and outputs

Interesting clarification on outcomes and outputs and what they mean.
An outcome is the motivating force, the outputs are the things you can do to get the outcome to happen.
for example:

"You may be doing a marketing project that is supposed to deliver a TV commercial, which is the output. But did you ever wonder why they wanted that commercial on TV? Did you know they wanted to increase sales by 10%? That would be the outcome." I read this in

From a coaching perspective this is very important to know. It helps int he breaking the big thing (outcome) down into small things (outputs). I separates the busy work of life from the essence of who you are, the type of person you want to be.